Google Shopping Ads Management Agency
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Why Choose Us ?
What We Do.
Control Google Analytics
The first step is always a Google Analytics audit, to make sure we’re able to properly track the results you’re about to get.
Setting up your products
Next is setting up your product feed according to Google’s best practices, all to make sure your products are right at the top of the list in customers’ searches.
Build the actual campaign
Then we build the actual campaign in Google Adwords, with a granular structure, controlling and reporting on each individual SKU.
Analyze and optimize campaign
We’ll make sure your campaigns only feature top quality data, and as they start getting traffic, we will continually analyze performance and optimize.
Optimise Merchant Center Feed
Let your Facebook ads expert set up multiple audiences to target within your Facebook ads. Their expertise will make sure you are connecting with the right people to buy your product or service.
Increase your visibility and conversion rate
With proper bid management, product optimization and a specially crafted Google Shopping strategy, you’ll increase your visibility and conversion rates in no time. That way, you’ll hit your ROI goal and drive even more revenue to your business.
Landing Page Optimisation.
Better Facebook Results With Custom Landing Pages
How does Google Shopping work for your ecommerce business ?
Why You Need One.
Shift Your Google Shopping Ads Up a Gear
Are you daydreaming about high click-through rates? Can you picture your conversion rate skyrocketing as customers find your products with ease? It doesn’t have to be a dream. It’s time to get set up for your Google Shopping ad setup. We create effective Google Shopping ad campaigns that are designed to draw in your customers to your online store and open up their wallets. With a team that’s made up of the perfect balance of creatives and logistically-minded individuals, we’re able to take data-backed results and research and intertwine it with eye-catching, influential ideas.Together, we’ll get your products in front of the people that want to buy them. Shift up a gear and start turning your daydreams into a reality with Impressive.
What is Google Shopping?
Google Shopping are ads was launched in 2010 to replace Google Product Search. They appear in three main places: at the stop of Google’s search results when you search for a product; within the Shopping section of Google; and within the Images section.
While the platform shares similarities with Google Ads, such as the ability to create campaigns and set bids, it also shares a lot of similarities with SEO. With Google Ads, you get to choose the keywords your campaigns are focused on. With Google Shopping, however, it’s Google that chooses what keywords your products appear for – just like with SEO.
That’s why it’s important you work with an experienced eCommerce marketing agency to ensure you’re getting the most out of your campaigns.
Hire A Shopping Ads Freelancer Today!
Free Quote & Competitor Analysis
Ad Setup for Enormous Growth
Even if you have the best deals on the market or the highest quality products, you still need the right presence to ensure your customers are able to find them. Google Shopping is the best place for eCommerce businesses, as you catch your customers when they’re already searching for your products or offers.
Whether you’re in fashion, homewares or electronics, our Google Shopping ad setup is designed to create enormous growth for your business. We’ll make sure your products are coming up in all the right searches and getting the conversions you’ve been dreaming about.
Not Just for Online Shopping
Think Google Shopping is just for eCommerce stores? Think again.
Research shows that over 80% of consumers are far more likely to perform online research before committing to buy an item in-store. In order for bricks and mortar businesses to stay competitive, they need to have an online presence too.
We can help your retail business take advantage of Google Shopping with an effective ad setup that leads customers down your sales funnel, and straight to your front door.
How does Google Shopping work for your ecommerce business ?
Why You Need One.
Google Shopping Optimization.
We’re not interested in covering the basics of your feed. We’re here to play hard ball and will use tried-and-tested optimization approaches to plan your unique strategy. In all of the years that our team has worked on Google Shopping campaigns, we have found that one size does not fit all. In other words, your needs and goals are not going to be the same as the company down the street. With that in mind, we have developed a custom process that enables us to audit your existing account (if you have one) and develop a plan to take you to the next level. We will discuss and create a plan for the following:
The product feed is the first thing that you have to have (outside of an AdWords and Merchant Center Account) in-order to launch a shopping campaign. This is essentially a list of all of your products with the prices, descriptions, weights, heights, etc.
For platforms like Shopify and Big Commerce, there are plugins that can be used to import the feeds directly into your Google Merchant Center Account. For platforms that do not have this ability, we will work with you to configure software that will automate this process. Once the feed is in the merchant center, our team will then go in and optimize it to ensure best practices.
The feed is one of the ways that Google determines what search terms cause your ads to appear. The first part of the feed that we will work on is the Description. The description line is what people will see when searching for a product. It is the blue text at the top of the ad.
For each business vertical, there are different ways to structure the feed. For example, if you are selling a chair, you would put “Brand + Product Name + Attributes” (size, weight, etc). Our team will work hand in hand with you to ensure that each product is configured properly.
Bidding & Optimization Strategy
After the feed is setup for best practices, we will make recommendations on what products to target and how we should configure the campaigns based on data from your website and conversations that we have during our kick-off call. Once the products are approved, we will then begin building out the campaigns.
At Adsfreelancer, we believe in doing things right the first time. That said, we structure our campaigns in the most granular way possible. So, in order to get the visibility that we want, we will break out the campaigns, ad groups, product groups, and products into tightly knit themes. Where possible, we will even break out the products so that we have the ability to set bids for each individual product separately. By doing this, we will be able to judge and optimize for the profitability of each individual product.
Once all of this is done, we will launch the campaigns. This is where the magic happens. We will use a combination of proprietary bidding rules and sophisticated technology to improve the account’s performance. This will ensure that we are able to take advantage of the best in class algorithms while also have the experience and knowledge of a human watching over the campaigns and making additional adjustments.
Monitoring & Reporting
Our favorite part of every campaign is seeing the results. It gives us a fuzzy feeling to know our well-crafted ads are performing as we expected them to. Every client of Impressive gets full, transparent access to their results too, so you can see exactly what we’re bringing to the table. Lastly, there is reporting. Reporting is something that we take very seriously at Adsfreelancer. Without reporting, how do you know the performance of your campaigns? We will send you weekly reports, monthly reports, and specific ad hoc reports based on any testing that we are performing. By doing this, we will ensure that you are informed on where your money is going and the amazing ROI that we are driving for your business.
What Makes Our Google Shopping Ad Agency Unique ?
Our Unique Selling Point.
Result Oriented Google Shopping Ads Agency!
Unlike other agencies, we are known for result oriented marketing. If you are looking for leads/sales for your business, we deliver leads/sales with our facebook Ad management services.
PS: We are so confident of our expertise that we offer a 10 Day FREE Trial to show you results. :)
Quality Results At Affordable Pricing
Our Motto is to provide “Agency Work at Freelance Fee” We believe that all businesses, big or small should be able to leverage the power of internet to grow their business/brand.
we make that possible. Our experienced team of freelancers consists of copywriters, designers, ad optimization experts, and more to deliver high quality results to your Facebook campaign.
PS: No one can beat our pricing for the results we deliver. :)
Look At Our Work & Stats..
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Frequently Asked Question's
Google Shopping Advertising
Google Shopping is similar to the regular Google Search Ads, but instead of showing a text ad at the top of search results users see a product listing. Google Shopping Ads are still triggered by users searching, but instead of targeting by keywords, Google uses your product titles, descriptions and other info to show your listings to the right customers.
Setting up a shopping campaign is a bit more complicated than a regular search campaign because it requires a product feed. This is an export from your store that will contain all your products and applicable product info to be fed into Google Merchant Center. Once loaded into Merchant Center, your products will be approved by Google and you can create a campaign inside Google Ads.
Google Shopping Ads work on a pay per click (PPC) basis, meaning you’re only charged when someone clicks on your ad. The price of a click (also known as the Cost Per Click or CPC) varies depending on a number of factors. Each search is like an auction, so each advertiser will set a maximum cost per click bid for each product or product group.
But the auction isn’t a straightforward bidding war. Where your ad comes up and how frequently it comes up also depends on the quality of your product information, the quality of your landing page and website, and the relevance and usefulness to the user’s search. This means you may not be bidding above your competitors, but you can still win the auction!
The Cost Per Click (CPC) varies a lot between different industries depending on how competitive they are. The CPC can also vary for each advertiser in the industry based on the quality factors mentioned above.
Because of this, there’s no “one size fits all” rule for how much Google Shopping Ads costs. It requires research and alignment to business goals to work out a viable and sustainable budget. If you’re interested in getting an idea of how much Google Shopping Ads will cost for your business, we’d encourage you to get a free strategy!
Google Shopping is incredibly popular for all sorts of eCommerce businesses. Google Shopping Ads stand out with a highly targeted and clear product offering, immediately catching the attention of consumers who are searching for your products online. Users see the product image, title, and price before they even click on the ad. This means the clicks that you do pay for are likely to be for more qualified and relevant traffic. This is one of the reasons why Google Shopping Ads boast lower CPCs and better conversion rates than regular search ads.
Google Shopping is also highly flexible and allows you to control your costs. You can turn off campaigns, product groups, or individual products as it suits your business, and it can scale up and down with your needs as well. You set a daily budget to ensure your spend doesn’t spiral out of control.
One big advantage over other advertising methods is that it’s highly measurable and provides instant data. If someone clicks on your ad and does something on your site, we’ll know about it.
All of these benefits make it a must-have part of any good PPC strategy for eCommerce businesses. If you want to see how Google Shopping Ads can benefit your business specifically, get in touch for a free strategy.
Google Shopping Ads can be intimidating if you’re not a professional Google Ads specialist. It can be a bit like taking your car to a mechanic – without any specialist knowledge, you just have to trust that they know what they’re doing. The same is true of Google Ad agencies, and unfortunately, not all agencies will act in your best interest.
The first thing you should look at is the structure of their management. Ideally, you want a Google Ads agency with no lock-in contracts, one where you can retain ownership of your accounts. This kind of transparency is important, as it means they’re relying on performance to keep you on as a client, not a contract.
Quality of work is another big point, and sometimes this is hard to evaluate if you’re new to Google Ads. We recommend looking at reviews and even asking for client references. You also want to make sure you’re getting the attention you deserve. You should look for agencies that keep a low number of clients per specialist, and promote positive cultures to attract top talent PPC talent. Quality assurance (more than one specialist checking your campaigns) is also a great way to ensure you’re getting quality Google Shopping Ads management.
Our management pricing varies based on the number of platforms and the complexity of the strategy. Our Google Shopping management is NOT tied to your ad spend. This means if things are going well and your budget increases, management won’t necessarily increase with it. We also don’t charge setup fees. The setup of your feed, tracking, and campaigns is included in the service.
Our shopping ads management isn’t a cookie-cutter service, we tailor it to the individual needs of each business and price it accordingly. If you’d like to get a quote for management, reach out to us for a free strategy!
Your free PPC strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.
From there, one of our PPC specialists will conduct research to tailor a PPC strategy that will best achieve your goals. The strategy will outline some solid KPIs to measure success and explore the current business environment. We’ll then go in-depth into each recommended PPC platform and explain how we’ll go about your campaigns. This includes things like keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations and more. If you have an existing ad account, we’ll be auditing that too!
After recommending the right PPC platforms to start with, we also outline future opportunities for advertising expansion.
Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.
Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!