We are Marketing Mafias
Setting up game plan for Google Ads. Shopping Ads. Facebook Ads. Instagram Ads. Amazon Ads. Native Ads.
Sign up for FREE amazon audit worth Rs.9999/-
Why Choose Us ?
What We Do.
Control Google Analytics
The first step is always a Google Analytics audit, to make sure we’re able to properly track the results you’re about to get.
Setting up your products
Next is setting up your product feed according to Google’s best practices, all to make sure your products are right at the top of the list in customers’ searches.
Build the actual campaign
Then we build the actual campaign in Google Adwords, with a granular structure, controlling and reporting on each individual SKU.
Analyze and optimize campaign
We’ll make sure your campaigns only feature top quality data, and as they start getting traffic, we will continually analyze performance and optimize.
Optimise Merchant Center Feed
Let your Facebook ads expert set up multiple audiences to target within your Facebook ads. Their expertise will make sure you are connecting with the right people to buy your product or service.
Increase your visibility and conversion rate
With proper bid management, product optimization and a specially crafted Google Shopping strategy, you’ll increase your visibility and conversion rates in no time. That way, you’ll hit your ROI goal and drive even more revenue to your business.
Landing Page Optimisation.
Better Facebook Results With Custom Landing Pages
How does Google Shopping work for your ecommerce business ?
Why You Need One.
Shift Your Google Shopping Ads Up a Gear
Are you daydreaming about high click-through rates? Can you picture your conversion rate skyrocketing as customers find your products with ease? It doesn’t have to be a dream. It’s time to get set up for your Google Shopping ad setup. We create effective Google Shopping ad campaigns that are designed to draw in your customers to your online store and open up their wallets. With a team that’s made up of the perfect balance of creatives and logistically-minded individuals, we’re able to take data-backed results and research and intertwine it with eye-catching, influential ideas.Together, we’ll get your products in front of the people that want to buy them. Shift up a gear and start turning your daydreams into a reality with Impressive.
What is Google Shopping?
Google Shopping are ads was launched in 2010 to replace Google Product Search. They appear in three main places: at the stop of Google’s search results when you search for a product; within the Shopping section of Google; and within the Images section.
While the platform shares similarities with Google Ads, such as the ability to create campaigns and set bids, it also shares a lot of similarities with SEO. With Google Ads, you get to choose the keywords your campaigns are focused on. With Google Shopping, however, it’s Google that chooses what keywords your products appear for – just like with SEO.
That’s why it’s important you work with an experienced eCommerce marketing agency to ensure you’re getting the most out of your campaigns.
Hire A Facebook Ads Freelancer Today!
Free Quote & Competitor Analysis
Ad Setup for Enormous Growth
Even if you have the best deals on the market or the highest quality products, you still need the right presence to ensure your customers are able to find them. Google Shopping is the best place for eCommerce businesses, as you catch your customers when they’re already searching for your products or offers.
Whether you’re in fashion, homewares or electronics, our Google Shopping ad setup is designed to create enormous growth for your business. We’ll make sure your products are coming up in all the right searches and getting the conversions you’ve been dreaming about.
Not Just for Online Shopping
Think Google Shopping is just for eCommerce stores? Think again.
Research shows that over 80% of consumers are far more likely to perform online research before committing to buy an item in-store. In order for bricks and mortar businesses to stay competitive, they need to have an online presence too.
We can help your retail business take advantage of Google Shopping with an effective ad setup that leads customers down your sales funnel, and straight to your front door.
How does Google Shopping work for your ecommerce business ?
Why You Need One.
Google Shopping Optimization.
We’re not interested in covering the basics of your feed. We’re here to play hard ball and will use tried-and-tested optimization approaches to plan your unique strategy. In all of the years that our team has worked on Google Shopping campaigns, we have found that one size does not fit all. In other words, your needs and goals are not going to be the same as the company down the street. With that in mind, we have developed a custom process that enables us to audit your existing account (if you have one) and develop a plan to take you to the next level. We will discuss and create a plan for the following:
The product feed is the first thing that you have to have (outside of an AdWords and Merchant Center Account) in-order to launch a shopping campaign. This is essentially a list of all of your products with the prices, descriptions, weights, heights, etc.
For platforms like Shopify and Big Commerce, there are plugins that can be used to import the feeds directly into your Google Merchant Center Account. For platforms that do not have this ability, we will work with you to configure software that will automate this process. Once the feed is in the merchant center, our team will then go in and optimize it to ensure best practices.
The feed is one of the ways that Google determines what search terms cause your ads to appear. The first part of the feed that we will work on is the Description. The description line is what people will see when searching for a product. It is the blue text at the top of the ad.
For each business vertical, there are different ways to structure the feed. For example, if you are selling a chair, you would put “Brand + Product Name + Attributes” (size, weight, etc). Our team will work hand in hand with you to ensure that each product is configured properly.
Bidding & Optimization Strategy
After the feed is setup for best practices, we will make recommendations on what products to target and how we should configure the campaigns based on data from your website and conversations that we have during our kick-off call. Once the products are approved, we will then begin building out the campaigns.
At Lead Horse, we believe in doing things right the first time. That said, we structure our campaigns in the most granular way possible. So, in order to get the visibility that we want, we will break out the campaigns, ad groups, product groups, and products into tightly knit themes. Where possible, we will even break out the products so that we have the ability to set bids for each individual product separately. By doing this, we will be able to judge and optimize for the profitability of each individual product.
Once all of this is done, we will launch the campaigns. This is where the magic happens. We will use a combination of proprietary bidding rules and sophisticated technology to improve the account’s performance. This will ensure that we are able to take advantage of the best in class algorithms while also have the experience and knowledge of a human watching over the campaigns and making additional adjustments.
Monitoring & Reporting
What Makes Our Instagram Ad Agency Unique ?
Our Unique Selling Point.
We have experience with LinkedIn Ads
Sponsored posts, text ads, retargeting ads… you name it, we probably have experience with it. Our agency has been in existence for almost a decade, and we have years of LinkedIn experience on our staff. If you are you looking for experts to run your LinkedIn ads, you’ve come to the right company.
The quality of your LinkedIn ads will be superb
Our agency was designed to produce quality LinkedIn ads for our clients. Our team consists of copywriters, designers, ad optimization experts, and more to deliver high quality to your campaign. Our departments are specialized to deliver quality services to our clients.
Look At Our Work & Stats..
Our Amazon Clients Say
Other Services We Offer
Frequently Asked Question's
Google Shopping Ads can be intimidating if you’re not a professional Google Ads specialist. It can be a bit like taking your car to a mechanic – without any specialist knowledge, you just have to trust that they know what they’re doing. The same is true of Google Ad agencies, and unfortunately, not all agencies will act in your best interest.
The first thing you should look at is the structure of their management. Ideally, you want a Google Ads agency with no lock-in contracts, one where you can retain ownership of your accounts. This kind of transparency is important, as it means they’re relying on performance to keep you on as a client, not a contract.
Quality of work is another big point, and sometimes this is hard to evaluate if you’re new to Google Ads. We recommend looking at reviews and even asking for client references. You also want to make sure you’re getting the attention you deserve. You should look for agencies that keep a low number of clients per specialist, and promote positive cultures to attract top talent PPC talent. Quality assurance (more than one specialist checking your campaigns) is also a great way to ensure you’re getting quality Google Shopping Ads management.
Your free PPC strategy is based on your business goals. That’s why we start with an initial consultation to understand your business and determine what success looks like for you.
From there, one of our PPC specialists will conduct research to tailor a PPC strategy that will best achieve your goals. The strategy will outline some solid KPIs to measure success and explore the current business environment. We’ll then go in-depth into each recommended PPC platform and explain how we’ll go about your campaigns. This includes things like keyword research, audience research, competitor research, technical optimisation recommendations, creative recommendations and more. If you have an existing ad account, we’ll be auditing that too!
After recommending the right PPC platforms to start with, we also outline future opportunities for advertising expansion.
Your strategy then continues with a recommendation for your ad spend. We’ll often recommend a minimum viable budget, as well as an ideal or “growth” budget.
Finally, we’ll give you a formal quote for management, and outline the next steps on how to get started!