We are Marketing Mafias
Setting up game plan for Google Ads. Shopping Ads. Facebook Ads. Instagram Ads. Amazon Ads. Native Ads.
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Why Choose Us ?
What We Do.
Keyword research
Hire a Facebook Ads expert to learn about your business goals, create a campaign to target your ideal customers, and manage the ads on a weekly basis.
New beta releases
Your Facebook Ads expert will send along key stats each week so you can see how the Facebook ads are performing for your business.
Intentional audience targeting
Hire a Facebook Ads expert to learn about your business goals, create a campaign to target your ideal customers, and manage the ads on a weekly basis.
A/B testing
Your Facebook Ads expert will send along key stats each week so you can see how the Facebook ads are performing for your business.
Conversion tracking
Hire a Facebook Ads expert to learn about your business goals, create a campaign to target your ideal customers, and manage the ads on a weekly basis.
Bumper ads
Your Facebook Ads expert will send along key stats each week so you can see how the Facebook ads are performing for your business.
Competitor research
Hire a Facebook Ads expert to learn about your business goals, create a campaign to target your ideal customers, and manage the ads on a weekly basis.
Budget pacing
Your Facebook Ads expert will send along key stats each week so you can see how the Facebook ads are performing for your business.
Real-time insights
Hire a Facebook Ads expert to learn about your business goals, create a campaign to target your ideal customers, and manage the ads on a weekly basis.
TrueView ads
Your Facebook Ads expert will send along key stats each week so you can see how the Facebook ads are performing for your business.
Landing Page Optimisation.
Better Facebook Results With Custom Landing Pages
Advertising on YouTube
YouTube is the most exciting advertising platform on the planet right now. The reason advertisers are leaving television in huge numbers and moving to YouTube nowadays is because the ROI is much higher. Advertisers have the ability to target specific types of people accurately – and only pay if the viewer watches your entire pre-roll advert.
Dramatically Maximize Exposure
The options are almost endless when it comes to video.
Do you want to demonstrate your products, establish a brand image or promote a certain lifestyle?
Video can do all of that – and more. As the world’s second largest search engine, YouTube advertising significantly improves your exposure and drives even more qualified traffic to your site.
Impressive can merge YouTube into your digital strategy with ads that compel users to click through.
The only question left is – can you afford to skip it?
Our Youtube Process
How We Do.
Understand Your Brand
The first step in our process is to learn everything we can about you, your business, and how you want to position your brand in the YouTube advertising campaign. We will also perform extensive research on your target audience, the keywords they are likely to search, and what your competitors are already doing so we can do it better.
Craft Content
Next, our highly experienced video production team gets to work storyboarding, scripting, and casting for your video. Depending on the size of the video we are making, this can involve multiple days of shooting to get the perfect shot. We then do extensive editing and post production to ensure your YouTube ad looks professional and engaging.
Strategize & Optimize
Once we have the perfect video ready to launch, your dedicated Account Manager will spend some time strategizing and optimizing the best times, locations, and channels for your video to appear on. We will discuss the benefits of either TrueView or Forced view to ensure we select the options that best align with your business goals.
Real Reports
Once your ad is live, your Account Manager will continuously monitor its performance and reach, making tweaks to ensure you are getting the best return on investment. Once the campaign has ended, you will receive a thorough breakdown of the results and recommendations for future campaigns, should you decide to do YouTube advertising again.
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Frequently Asked Question's
Youtube Advertising
YouTube advertising is a part of your Google Ads account and works on the same bidding system. There are a few different options available, including pre-roll videos that appear before other videos on YouTube, as well as video ads that appear alongside playing videos and in search results.
As it’s been over ten years since YouTube advertising became available, users on the platform have come to expect them. This makes them less likely to be skipped in comparison to Facebook and other sites where their use is still relatively new. According to Animoto, 32% of YouTube users engage with branded content, and they become even more effective when you build a targeted plan. This means ensuring your content is pre-rolled on relevant videos or appears in similar search results.
Like other social media platforms, using YouTube is free. This includes setting up a channel and sharing your videos. When it comes to advertising on the platform, however, there is a cost involved that is dependent on your bidding strategy for your video positions.
As mentioned above, the cost of YouTube advertising is dependent on your bidding strategy. Rates will vary depending on your budget, the competition, your chosen ad type and the number of views. This means your average cost-per-view could range between 10 and 30 cents. Whether it’s considered cheap or expensive ultimately depends on whether you’re getting a good ROI.
YouTube was purchased by Google in 2006. Once acquired, they worked on a way to monetize a vast amount of video content available – and the vast number of daily users. By 2007 display advertising was available on the platform.
YouTube advertising is managed through your Google Ads account, and works in a similar manner to AdWords and the Google Display Network. This means you can choose your preferred daily budget and select your audience demographics. What type of audience you set depends on your goals; while a broad audience will gain more impressions (useful for brand awareness), a more specific audience will deliver better qualified leads. Once you’ve set up your ad specifications, you can then upload your video ad and get started.
If you want to make sure you’re getting in front of the right people, YouTube Premium Advertising may be the right option for you. In 2017, YouTube added its “Google Preferred” program to its available advertising options. This means you can pair your video ads with top-performing content on YouTube.
In Stream Advertising describes the ads that play at the beginning of a YouTube video, also known as pre-roll videos. They automatically play, although a user has the option to skip the ad after 5 seconds, so it’s important that it’s engaging enough that they want to watch to the end. Don’t fret if people don’t watch all the way through, as you’ll only be charged for users who watch to the end, making it less risky to test new ideas.